“I no longer dream of a better world. I have decided to work on it. Organisations have great potential to deliver positive social change at scale. Diversity, Equity & Inclusion creates the work environment to enable this.”
Rain is a culture change specialist and inclusion practitioner with two decades of experience across MNCs, government, start-ups, and SMEs. As Creative Director at Procter & Gamble, he pioneered user-centric methodologies in market insights. As a General Manager, he led the transformation of a 350-person, three-country retailer into an eCommerce business, giving him a practical, ground-level understanding of how organisations change and what it actually takes.
At Catalyse, Rain works on culture change management and inclusion strategy for Asian organisations, guiding them through both design and execution. He holds a certification in Diversity and Inclusion from ESSEC Business School.
Rain co-founded TransgenderSG in 2017, enabling safe transitioning and destigmatisation of the transgender community in Singapore. In 2022, he founded Dignite Brands, a consultancy working with social enterprises and the circular economy. He mentors entrepreneurs at SMU’s Institute of Innovation & Entrepreneurship and is a TUV-certified management consultant.