Rain brings two decades of diverse experience to his current role, with a background that spans MNCs, Government, Start-ups and SMEs. His passion lies in fusing different disciplines to craft solutions that balance human dignity and organisational objectives. As a General Manager, he led the transformation of a 350-person, 3 country retailer into eCommerce. His tenure as a Creative Director at Procter & Gamble saw him using user-centricity to drive innovation, earning accolades for pioneering methodology in market insights.

Now as part of Catalyse, Rain works on culture change management, creating DEI strategies for Asian organisations and guiding them through the intricacies of execution. The Catalyse approach stands out with its optimised and capability-building approach, that aims for social impact within the organisation and in broader society. Rain holds a certification for Diversity and Inclusion from the ESSEC Business School. 

In 2017, he co-founded TransgenderSG, which enables safe and legal transitioning, and destigmatisation of the community. In 2022, he started Dignité Brands, a consultancy for impact that works with social enterprises and the circular economy. He is a mentor with Singapore’s Management University’s Institute of Innovation & Entrepreneurship and is certified as a management consultant by TUV.