What We Do

Catalyse is the corporate advisory, consulting and training arm of AWARE.

We partner with organisations to build respectful, inclusive, safe and empathic (RISE) workplaces where people can truly maximise their potential.

Policy Writing

Policy Writing

Review and draft anti-harassment policies and procedures

Diagnosis & Consulting

Diagnosis & Consulting

Evaluation of inclusion, harassment and cultural challenges

Coaching

Coaching

For parties involved in harassment complaints

Mediation

Mediation

Nonviolent Communication-based mediation

Online Learning

Online Learning

Virtual instructor-led workshop, and self-paced online video learning

Clients

Our Team

Caroline Callow
Corinna Lim
Penelope Shone
Choo Phaik Ai
Robin Rheaume
Serene Tan
Sherlin Giri
Caroline Callow

Caroline Callow

Senior Organisational Development Facilitator and Trainer

An Occupational Psychologist by training, Caroline specialises in identifying bespoke opportunities for growth and change covering a broad range of topics including organisational and people development, talent management, leadership selection and assessment. She is equipped to navigate complex environments and draws from her leadership and management experience across the APAC region, Seychelles and UK.

An active member of Singapore’s OD Network, Caroline is skilled in making quick connections with people. She is committed to building high performing and respectful systems in which people achieve their fullest potential thereby improving employee experience whilst driving sustainable organisational gains.

Caroline is certified in Trompenaars Hampden-Turner Culture for Business and holds a Masters degree from Birkbeck, University of London. Registered with the British Psychological Society (BPS), she holds a license in the BPS’ psychological and psychometric test user (Level A and B).

Corinna Lim

Corinna Lim

Trainer, Business Development & Executive Director of AWARE

A well respected leader in Singapore’s non-profit world, Corinna led the transformation of AWARE from a volunteer-led organisation to a professionally staffed organisation that substantially increased in size and impact. Under Corinna’s leadership, AWARE today works with all sectors of society, from individuals to civic organisations to governmental bodies to private organisations.

For more than 3 decades, Corinna’s commitment to issues such as gender-equal workplaces, workplace harassment, and domestic violence had been unwavering. On the basis of her leadership in these areas, Corinna was selected to interview Michelle Obama during the one evening Michelle was on stage in Singapore.

Corinna draws from her entrepreneurial, management and leadership experience, her expertise in law, gender equality and diversity inclusion and her Organisation Development lens (NTL Institute for Applied Behavioural Science), to provide training and consultancy in workplace harassment, diversity and inclusion and developing high performing teams.

Prior to AWARE, Corinna founded and ran a successful technology start up, Bizibody Technology, and practised law at Allen & Gledhill, Khattar Wong and Partners, and Koh Ong Partners.

Penelope Shone

Penelope Shone

Senior Facilitator & Trainer

Penny is a specialist in reputation management, culture change, strategy and performance. As a Managing Director at Citigroup and then General Electric, Penny led regional and global teams through culture change, public affairs strategy, issues management, social innovation and brand marketing for 20 years. Prior to this, she consulted for the world’s largest communications agencies with public sector, national and multinational clients in the UK and Asia.

Penny is Vice President of AWARE and a dynamic and engaging trainer who brings her love of engaging with people to Catalyse. She has in-depth knowledge of Singapore and global markets, international leadership and talent development.

She holds a Master’s degree in Public Management from the Lee Kuan Yew School of Public Policy, Singapore, and a Master’s degree in Public Relations from the University of Stirling, UK.

Choo Phaik Ai

Choo Phaik Ai

Senior Consultant & Trainer
Phaik Ai draws on more than 20 years of corporate leadership experience across the technology, arts, culture, tourism and media industries.

As the former GM (APAC and Middle East) for a leading UK-based cultural tourism business, Phaik Ai built and led a commercially successful regional team that saw revenue grow 20x during her tenure. It was during this time that she developed her passion for organisational and human capital development and became a champion of inclusive and compassionate leadership.

Other organisations she has worked at include Discovery Inc., National Arts Council of Singapore and the Greater London Authority.

Her love for languages has led her to work as an interpreter and translator in London and Singapore. Today, as a bilingual consultant and trainer, Phaik Ai advises and trains clients on their diversity and inclusion agenda, helping them to create a psychologically safe workplace where everyone thrives.

After living in the UK, Spain and Malaysia, Phaik Ai now calls Singapore home. She holds an MA in Media and Communications Management from Middlesex University, London.

Robin Rheaume

Robin Rheaume

Lead Trainer & Programme Development

Robin Rheaume has 20 years of experience in commercial and investment banking. She has worked in Canada, UK, Hong Kong and Singapore and has held regional responsibilities managing teams of individuals from across South Asia, South East Asia and Australia.

A self-taught programmer, in 2010 she left banking to pursue passions in forensic computing, application development and NGO work. She has assisted a wide range of NGOs, including AWARE, TWC2 and SPCA with direct volunteer support as well as development of cloud based system for management of volunteers, events and members. Robin is also a trained helpliner with the AWARE Women’s Helpline.

Originally from Montreal, Robin has lived in Singapore since 1992. She is well known in the Singapore community as the creator of The People of Singapore street photography project – a collection of images and stories similar to Humans of New York. Through this project, she humanised differences, broke down stereotypes and showcased the rich diversity that exists at all levels in Singapore society.

She is an engaging and experienced facilitator and Catalyse Consulting’s lead curriculum developer.

Serene Tan

Serene Tan

Research Associate

Serene is a researcher with a background in communications and psychology. Highly inquisitive by nature, she dives into every challenge and emerges with a head full of ideas and a heart fuelled by passion.

As a devout believer of evidence-based lifelong learning, Serene puts her analytical instinct to work through any endeavour.

From working in the Ministry of Social and Family Development to volunteering in the local branch of Narcotics Anonymous, Serene lives and searches for the great equalizer. One that rids humanity of our unsubstantiated biases is focused on highlighting the differences that
separate us. Instead, she is determined to bridge all gaps by demonstrating that our similarities are quintessential in collaborating on a path forward. Serene’s firm belief in story-telling as a learning medium sustains her faith that music and video games capture and translate the zeitgeist of the era into palatable bites. In her downtime, she is either composing instrumentals on the piano while adding twists with technology or traversing through another universe on the back of a mouse and a keyboard.

Aside from playing minion to her two cats, Serene also pores through texts of philosophers, both classical and contemporary alike. She maintains that history does not repeat, but will rhyme should we fail to understand its rich lessons.

Serene has a BA in Psychology from the University at Buffalo, State University of New York.

Sherlin Giri

Sherlin Giri

Senior Facilitator & Trainer

Sherlin is a trainer, facilitator and educator of 25 years, with experience in both corporate and academic training. Since 2009, she has worked with the Association of Women for Action and Research (AWARE) to provide training and consultancy in Workplace Sexual Harassment, Comprehensive Sexuality Education and Media Literacy. She has contributed to curriculum design as well as represented the organisation as a panel speaker on local current affairs series Talking Point and On the Edge.

She lectured with Temasek Polytechnic from 2013-2019, covering core modules in critical thinking and design communication. She also facilitated forum theatre and has given talks at various Institutions of Higher Learning, including Yale-NUS, Nanyang and Republic Polytechnics and the Institutes of Technical Education (ITE). With COVID forcing all interactions online in 2020, she turned to webinars and presented as a panel speaker with the Ministry of Education (MOE), guiding parents with children transitioning to secondary school. Over the years she has also contributed articles and interviews to various magazines (MOE’s schoolbag.edu.sg, The Asian Parent and Sassy Mama SG) in the capacity of educator and parent.

Trained in neuro-linguistic programming, Sherlin applies various aspects of its principles in her instruction, especially in the area of effective communication. Her background in gender studies has honed her sensitivity to diversity, equity and inclusion, as has her experience volunteering with the underprivileged. She is also a ‘book’ for the Human Library of Singapore – advocating for the rights of single mothers and speaking up for the marginalised.

Sherlin Giri is a mother of 2 spirited teenagers.

Testimonials

An excellent facilitator who managed to lead the workshop discussions (on a potentially sensitive topic) with professionalism and grace; numerous positive feedbacks were received from the participants…

Sumitomo Mitsui Banking Corporation

The trainer understood our organizational challenges very well, … [ensuring that] our team members were united toward clear organizational goals after participating in this interactive workshop.

Konica Minolta

The workshop hit the perfect tone, providing an interactive setting in which the attendees were able to learn from the wealth of knowledge and experience that [Catalyse] brought to the table.

Management Consulting Firm

This was a highly engaging and insightful workshop and went far beyond my expectations in terms of level of interaction and group activities. I especially appreciated the emphasis on impact over intent and the awareness of how power and privilege would play out in different scenarios.

Riot Games

I want to thank you for one of the most entertaining and effective talks I had attended on Workplace Harassment … You delivered the talk with aplomb!

Katoen Natie

Catalyse provided much-needed clarity, and immediately after our meeting, we adopted and put in place harassment and anti-retaliation policies … One of the biggest takeaway for us is the appreciation that harassment must be dealt with at the level of the organisation, and not just the individuals.

PREPMUN

This has by far been the most engaging and enlightening anti-harassment training I’ve attended – and I’ve been to A LOT of these throughout my HR career! The content was thoughtful, relevant, and not dry. I received lots of good feedback from Rioters during and after the presentation. Thanks so much for the level of quality you delivered!

Riot Games

Contact Us

Catalyse
5 Dover Crescent #01-22,
Singapore 130005
+65 9223 4898
catalyse@catalyse.sg