What We Do

Catalyse is the corporate advisory, consulting and training arm of AWARE. We partner with companies to build inclusive and diverse workplaces where people want to come to work, because it is a place where they can express their best selves, and truly maximise their potential.

Policy Writing

Policy Writing

Review and draft anti-harassment policies and procedures

Diagnosis & Consulting

Diagnosis & Consulting

Evaluation of inclusion, harassment and cultural challenges

Coaching

Coaching

For parties involved in harassment complaints

Mediation

Mediation

Nonviolent Communication-based mediation

Workshops

Workshops

Training for employees, managers, leaders and first responders

Online Learning

Online Learning

Virtual-instructor-led real-time learning, and self-paced learning

Clients

Some of the organisations we have worked with

Our Team

Roslina Chai
Caroline Callow
Liyana Dhamirah
Choo Phaik Ai
Robin Rheaume
Penelope Shone
Corinna Lim
Roslina Chai

Roslina Chai

Managing Director and Trainer

A lawyer by training, Roslina is a serial entrepreneur and an innovation practitioner with over 20 years of experience spanning the corporate, entrepreneurial and public sector in New Zealand, Malaysia, China and Singapore. In the recent decade, Roslina works extensively with senior leadership teams on strategy, innovation and communication as a consultant, executive coach, and facilitator.

Roslina’s hard-earned insights on inclusion and equity are forged over 2 decades at the front-lines of building high-performing teams. The complexities of walking-the-talk of inclusion and equity led Roslina to learn intervention skills such as Trompenaars 7-Cultural Dimension diagnostic tool, Nonviolent Communication mediation methodology, the Virtues Project communication framework, and ICF coaching ethics.

As a business leader, “Roslina’s strength lies in her ability to communicate … convincingly while captivating the hearts and trust of her clients …You can always count on Roslina to grit through the most complex and grueling project, and delivering … without fail. ”

As an executive coach working with C-suites and senior leadership “[Roslina] has … an uncanny gift to connect on a level that simultaneously invokes an inner experience as well as an expanding one.”

As a corporate facilitator, Roslina is “… heartfelt and discerning, … and has a sharpness that slices through to the core of matters and beings alike, while possessing a benevolence that disarms those in her space.”

As a speaker, Roslina has “… a way of piercing through the fog and making clear the distinctions that matter …” and “… brings a vulnerable and serene atmosphere to the room [thereby] connecting with the audience at a deeper level. Very profound.”

LLB, BA, P.Dip Mgmt., Executive Doctoral Student

Catalyse Consulting

Caroline Callow

Caroline Callow

Senior Organisational Development Facilitator and Trainer

An Occupational Psychologist by training, Caroline specialises in identifying bespoke opportunities for growth and change covering a broad range of topics including organisational and people development, talent management, leadership selection and assessment. She is equipped to navigate complex environments and draws from her leadership and management experience across the APAC region, Seychelles and UK.

An active member of Singapore’s OD Network, Caroline is skilled in making quick connections with people. She is committed to building high performing and respectful systems in which people achieve their fullest potential thereby improving employee experience whilst driving sustainable organisational gains.

Caroline is certified in Trompenaars Hampden-Turner Culture for Business and holds a Masters degree from Birkbeck, University of London. Registered with the British Psychological Society (BPS), she holds a license in the BPS’ psychological and psychometric test user (Level A and B).

Liyana Dhamirah

Liyana Dhamirah

Business Operations Administrator

An author, entrepreneur and a productivity maven, Liyana Dhamirah helps busy professionals achieve their business goals in a simple and sustainable way.

With over fifteen years of experience in the technology business and retail industries, Liyana is naturally goal-orientated. Always committing 100 percent to her work, Liyana learned the hard way that working yourself to the bone is not viable. She went about finding new ways to achieve everything she wanted in life without the overwhelm, which included helping others to do the same.

Having juggled several key roles in her life, including being a mother of four beautiful children, Liyana has been central Liyana has been central to the ascends and drops of the roller coaster ride called life. As she has overcome obstacles in her own life, finding solutions is Liyana’s superpower.

“If life gives you lemons, you bake a lemon cheesecake, cut it into slices, package them well and sell them off.”

Her volunteer interests include working with the National Library Board of Singapore to help children find joy in reading, and befriending as well as distributing necessities to families in need.

Liyana is well known for her first book, Homeless: The Untold Story of a Mother’s Struggle in Crazy Rich Singapore.

Choo Phaik Ai

Choo Phaik Ai

Senior Consultant

Phaik Ai draws on more than 15 years of corporate leadership experience across the technology, art, tourism and media industry.

As the former APAC and Middle East GM for a leading US-based mobile technology company, Phaik Ai built and led a commercially successful global team that saw the revenue grow 5X during her tenure. Deeply rooted in the belief that ‘if you take care of your people, your people will take care of your business’, she developed her passion and love for organisational and human capital development, cementing her belief that it is possible to build a happy yet productive workforce upon the foundation of inclusive and empathetic leadership.

Other organisations she has worked for include Discovery Inc., National Arts Council of Singapore and the Greater London Authority.

Today, Phaik Ai advises clients on their diversity and inclusion agenda as well as helping them to create a psychologically safe workplace for everyone to thrive in.

After living in the UK, Spain and Malaysia, Phaik Ai now calls Singapore home. In her spare time, she enjoys practising her handwriting, playing the piano, reading Chinese classical poetry and learning about positive parenting with her son. Phaik Ai holds an MA in Media and Communications Management from Middlesex University, London.

Robin Rheaume

Robin Rheaume

Lead Trainer & Programme Development

Robin Rheaume has 20 years of experience in commercial and investment banking. She has worked in Canada, UK, Hong Kong and Singapore and has held regional responsibilities managing teams of individuals from across South Asia, South East Asia and Australia.

A self-taught programmer, in 2010 she left banking to pursue passions in forensic computing, application development and NGO work. She has assisted a wide range of NGOs, including AWARE, TWC2 and SPCA with direct volunteer support as well as development of cloud based system for management of volunteers, events and members. Robin is also a trained helpliner with the AWARE Women’s Helpline.

Originally from Montreal, Robin has lived in Singapore since 1992. She is well known in the Singapore community as the creator of The People of Singapore street photography project – a collection of images and stories similar to Humans of New York. Through this project, she humanised differences, broke down stereotypes and showcased the rich diversity that exists at all levels in Singapore society.

She is an engaging and experienced facilitator and Catalyse Consulting’s lead curriculum developer.

Penelope Shone

Penelope Shone

Trainer

Penelope is a leading specialist in communications strategy and performance. As a managing director at Citigroup and then General Electric, Penny Shone led executive communications, public affairs strategy, crisis/issues management, culture change, corporate citizenship, brand and marketing communications across international teams for 20 years. Prior to this, she consulted for the world’s largest communications agencies with public sector, national and multinational clients.

She is a dynamic and engaging trainer who brings her love of engaging with people to Catalyse Consulting. Penelope is based in Singapore and has in depth knowledge of Asia and global markets; a strong track record in team leadership and international talent development.

Penelope holds a Master’s degree in public management from the Lee Kuan Yew School of Public Policy, Singapore, a Master’s degree in public relations from the University of Stirling, Scotland, UK, and a Bachelor of Arts in history from Victoria University of Wellington, New Zealand.

Corinna Lim

Corinna Lim

Trainer, Business Development & Executive Director of AWARE

A well respected leader in Singapore’s non-profit world, Corinna led the transformation of AWARE from a volunteer-led organisation to a professionally staffed organisation that substantially increased in size and impact. Under Corinna’s leadership, AWARE today works with all sectors of society, from individuals to civic organisations to governmental bodies to private organisations.

For more than 3 decades, Corinna’s commitment to issues such as gender-equal workplaces, workplace harassment, and domestic violence had been unwavering. On the basis of her leadership in these areas, Corinna was selected to interview Michelle Obama during the one evening Michelle was on stage in Singapore.

Corinna draws from her entrepreneurial, management and leadership experience, her expertise in law, gender equality and diversity inclusion and her Organisation Development lens (NTL Institute for Applied Behavioural Science), to provide training and consultancy in workplace harassment, diversity and inclusion and developing high performing teams.

Prior to AWARE, Corinna founded and ran a successful technology start up, Bizibody Technology, and practised law at Allen & Gledhill, Khattar Wong and Partners, and Koh Ong Partners.

Testimonials

An excellent facilitator who managed to lead the workshop discussions (on a potentially sensitive topic) with professionalism and grace; numerous positive feedbacks were received from the participants…

Sumitomo Mitsui Banking Corporation

The trainer understood our organizational challenges very well, … [ensuring that] our team members were united toward clear organizational goals after participating in this interactive workshop.

Konica Minolta

The workshop hit the perfect tone, providing an interactive setting in which the attendees were able to learn from the wealth of knowledge and experience that [Catalyse] brought to the table.

Accenture Strategy

I want to thank you for one of the most entertaining and effective talks I had attended on Workplace Harassment … You delivered the talk with aplomb!

Katoen Natie

Catalyse provided much-needed clarity, and immediately after our meeting, we adopted and put in place harassment and anti-retaliation policies … One of the biggest takeaway for us is the appreciation that harassment must be dealt with at the level of the organisation, and not just the individuals.

PREPMUN

Contact Us

Catalyse
5 Dover Crescent #01-22,
Singapore 130005
+65 9223 4898
catalyse@catalyse.sg